BPO Services- The New Face of Marketing

With the advent of technological metamorphosis and new advanced communications channels, the BPO industry has grown by leaps and bounds. Hiring professional BPO services can really reduce operational expenses and increase the overall productivity of business processes. 

BPO can fall under the paradigm of back-office outsourcing, which includes internal business functions such as human resources or finance and accounting outsourcing services Philippines, and front office outsourcing, which includes customer-related services.

Business Process Outsourcing contracts outside a company’s country are called offshore outsourcing. A BPO that is contracted to a company's nearby country is called nearshore outsourcing.

The marketing gimmicks- not mere Sales and Advertising

As inbound marketing strategies continue to grow and evolve around various social networks, savvy business marketers are taking traditional drives and changing them into useful tools for sales to participate in the inbound marketing process. Today, all companies should adopt well-defined and all-inclusive marketing strategies that include equal parts of inbound and outbound campaigning. 

The past few years have seen BPO providers invest largely in the tools and capabilities needed to help their clients better understand consumer sensibilities, as well as their thinking, and then achieve greater effectiveness in responding to this market feedback. The key point here could be anything from social media monitoring to internal business analytics and intelligence. And many are actively indulging in social media monitoring, advisory capabilities, and data analysis to support their clients with an awareness of current and future customer viewpoints, and understanding best how to respond to the pros and cons of the system.

Marketing Objectives

The different marketing objectives are the following:

•  Lead Generation
• Sales Transaction
• Customer Retention
• Upselling & Cross-Selling Objective

Other Marketing Methods
 

Complementing other Marketing Efforts, direct marketing through a BPO can also work wonders. The company may contact a specific set of customers to whom direct mailers are sent.

 Marketing research tool- to measure the level of customer satisfaction, a sample database that has experienced the service is contacted. They are then asked to rate the service across various parameters which are essential for maintaining quality. The scores, in turn, are used as a guiding tool to enhance customer satisfaction & build a customer base. This model is used by service industries like Airlines and Hotels.

 Lead Generation Methods- Lead generation methods can be achieved with the help of postings in forums, blogs, and social networks. They allow worldwide marketing and generation of quality leads due to the heavy traffic flow. Highly targeted leads can be achieved with direct marketing e-mails.

 Business Strategy methods- Being able to contact the customer directly so that one can understand customer needs better is paramount. It is wise to slash the cost, as it will effectively reach the customer by eliminating middlemen. Using the saved money on customer service to increase customer satisfaction and build customer loyalty is a better long term strategy. 

BPO service providers and their clients are taking control in shaping a new process area. Not making time for these types of marketing activities can have a negative impact on your business in the long run. Fortunately, marketing business process outsourcing (BPO) is an ideal solution to the problem and can help your business get new customers through the use of talented and well-informed marketing BPO professionals.